Internet search engine marketing and its importance
As search engine marketing is an incredibly effective channel for connecting with potential customers and becoming the powerhouse of the online marketing landscape, dominated by Google. Furthermore, it has been widely recognized the importance of internet technology for the success of any organisation but I have not came a cross with any study focused on role of search engine marketing and its importance to small and medium enterprises (SMEs).
There are evidence exist that investment on online marketing is increasing as the internet users are increasing. Online marketing specially search engine marketing is evolving like anything, it wouldn't be too much to say that in coming years this segment will surpass the print media's share in advertising. accoriding to Chaffey(2005) more than 50% internet users use search engine to find thier search because they don't remember full URL of the site they want to visit, they search those site through search engine such as google, yahoo, MSN ect with the help of key words. So, it is increasingly becoming important for any organisation to survive in virtual world.
As search engine marketing is an incredibly effective channel for connecting with potential customers and becoming the powerhouse of the online marketing landscape, dominated by Google. Furthermore, it has been widely recognized the importance of internet technology for the success of any organisation but I have not came a cross with any study focused on role of search engine marketing and its importance to small and medium enterprises (SMEs).
There are evidence exist that investment on online marketing is increasing as the internet users are increasing. Online marketing specially search engine marketing is evolving like anything, it wouldn't be too much to say that in coming years this segment will surpass the print media's share in advertising. accoriding to Chaffey(2005) more than 50% internet users use search engine to find thier search because they don't remember full URL of the site they want to visit, they search those site through search engine such as google, yahoo, MSN ect with the help of key words. So, it is increasingly becoming important for any organisation to survive in virtual world.
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